Ptora, Sde Moshe

Tova and Shmuel Tamir moved to Moshav Sde Moshe in 1956, following Ben-Gurion’s vision of making the desert bloom. Three generations later, their 60-year-old farm is operated by their grandson, Ido, who established the Ptora Family Boutique in 2006. Named after a biblical settlement recently discovered in the area, Ptora produces a variety of boutique farm products sourced from its own private organic groves and vineyards. 

For Ido, the main advantage of running a boutique farm is the ability to fully oversee the entire manufacturing process; from planting, to growing, to harvesting, to sorting, to bottling, to marketing to distributing and everything in between.